HABA? CocaCola Goes Green with Life: What Brand Strategy Is Not?

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Yay! CocaCola Life is finally here! Sighted in a surburb of Italy and I'm sure heading to Nigeria soon, since we are a 'buying' population.

It is clearly made for health conscious people and weight watchers, because it tastes like 'diluted Coke' just like Diet or Zero Coke and the likes.

From Share a Coke to Share a Feeling and now to 'Life', CocaCola's marketing strategy seem water tight. What do you think?

Does this strategy teach you a thing or two for your brand? Or do you feel CocaCola is not smart? Use the comment box‎