Yay! CocaCola Life is finally here! Sighted in a surburb of Italy and I'm sure heading to Nigeria soon, since we are a 'buying' population.
It is clearly made for health conscious people and weight watchers, because it tastes like 'diluted Coke' just like Diet or Zero Coke and the likes.
From Share a Coke to Share a Feeling and now to 'Life', CocaCola's marketing strategy seem water tight. What do you think?
Does this strategy teach you a thing or two for your brand? Or do you feel CocaCola is not smart? Use the comment box
It is clearly made for health conscious people and weight watchers, because it tastes like 'diluted Coke' just like Diet or Zero Coke and the likes.
From Share a Coke to Share a Feeling and now to 'Life', CocaCola's marketing strategy seem water tight. What do you think?
Does this strategy teach you a thing or two for your brand? Or do you feel CocaCola is not smart? Use the comment box
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