It is clearly made for health conscious people and weight watchers, because it tastes like 'diluted Coke' just like Diet or Zero Coke and the likes.
From Share a Coke to Share a Feeling and now to 'Life', CocaCola's marketing strategy seem water tight. What do you think?
Does this strategy teach you a thing or two for your brand? Or do you feel CocaCola is not smart? Use the comment box
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